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curation. Color Direction Room

date. 2014 - 2019

description. Charlotte Russe Seasonal Brand Direction | inclusive of color, trend, print & pattern, styling, product, mood, typography, social media, art direction, & marketing

achievement. re-brand of company & created color | trend room installation

date. SPRING | SUMMER 2019

 

date. FALL | HOLIDAY 2018

 

date. SUMMER 2018

 

date. SPRING 2018

 

date. BRAND COLOR DIRECTION 2017

 

date. HOLIDAY 2017

 

date. FALL 2017

 

date. SUMMER 2017

 

date. SPRING 2017

 

date. HOLIDAY 2016

 

date. FALL 2016

 

date. SUMMER 2016

 

date. SPRING 2016

 

date. HOLIDAY 2015

 

date. FALL 2015

 

date. SUMMER 2015

 

date. SPRING 2015

 

date. HOLIDAY 2014

 

date. FALL 2014

 

Every season, I curated an entire room dedicated to Color.  

This room indicated the Trend Concepts we were aspiring for & influenced all pipelines of the company--Marketing, Visuals, Styling, & Buying.  

This room was a new process that I created which was not part of company standards.  

(All imagery is from my own research; courtesy of: Tumblr, Instagram, Pinterest, retail, street, & travel)

Color Room backdrop in The New York Times, Sunday, November 16, 2014

"Finding, and Owning, Their Voice" - Adam Bryant 

Photo Courtesy of Jim Wilson

© 2018 by Shella Andal-Opeña

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