COLOR
DIRECTION
COLOR
DIRECTION
COLOR + TREND CURATOR | CREATIVE CONSULATANT | TREND FORECASTER
concept direction. Color | Print + Pattern | Trend | Marketing
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Final Brand Shoot & PDP
Social Media & Email Blast
Fall 2019_3 Concept Storytelling Road & Execution Map
Final Brand Shoot & PDP
title. Charlotte Russe Fall 2019 Fall Fest Theme Concept | Two Vignettes
date. 2019
description. concept, color, trend, research, print & pattern, design/production, digital assets, & social media development
achievement. new sweaters program increased sales by 45%
Concept | Color | Ideation
Ideation | Road Map
Concept | Color | Inspiration | Mood Board
Concept | Color | Ideation
title. Old Navy Summer 2020 Concept & Color Development
date. 2020
description. concept, color, trend, research, print & pattern, digital assets, & social media development
achievement. maintained #2 apparel brand in US | achieved growth in key categories: active & fleece by 40% | active #1 category
Customer Research | Color | Inspiration | Direction
Customer Research | Color | Inspiration | Direction
Customer Research | Color | Inspiration | Direction | Product Packaging
Customer Research | Color | Inspiration | Direction
title. Rodan + Fields Product Development & Color Direction
date. 2019 - 2020
description. concept, color, trend, research, digital assets, brand marketing & social media development
achievement. new product/packaging & brand direction | increased customer engagement by 90% | influenced new campaign "Look at You Now" | new direction attracted millennial & gen z consumer
Concept Direction | Mood Board Color | Theme | Print + Pattern | Must Haves | Social Media
Concept Direction | Mood Board Color | Theme | Print + Pattern | Must Haves | Social Media
Print Direction
Concept Direction | Mood Board Color | Theme | Print + Pattern | Must Haves | Social Media
title. Stitch Fix
date. 2019 - 2020
description. concept, color, trend, research, digital assets, brand marketing & social media development
achievement. boosted & grew active clients to 3.5 million | report implement new buying strategies & increased sales numbers by 22% with 7 consecutive positive quarter results
Vision Board for Back to School Concept Direction
Fall 2018 Concept 1 | Concept Direction
Fall 2018_2 Concept 3 | Storytelling Road & Execution Map
Vision Board for Back to School Concept Direction
title. Charlotte Russe Back to School Concept
date. 2018
description. concept, color, print & pattern, & trend development
achievement. new basic t & denim campaign: "Not Your Basic T" & denim relaunch gained traction with weekly color changes & rotating silhouets for denim | these two categories led CR within top 5 categories for brand