COLOR
DIRECTION
COLOR
DIRECTION
COLOR + TREND CURATOR | CREATIVE CONSULATANT | TREND FORECASTER
brand development. Color | Trend Direction
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Brand Development Study & Execution Curated walls to present my study. Inclusive of Color, Style, Typography, Color Combination, & Mood.
Brand Development Study & Execution Curated walls to present my study. Inclusive of Color, Style, Typography, Color Combination, & Mood.
Brand Development Study & Execution From Inception to How it shows up through email blast
Brand Development Study & Execution Curated walls to present my study. Inclusive of Color, Style, Typography, Color Combination, & Mood.
title. Charlotte Russe Re-Brand 2018 Curation Room
date. 2018
description. re-brand | created & curated room for CR brand direction | inclusive of color, trend, print & pattern, styling, product, mood, typography, social media, art direction, & marketing
achievement. re-brand of company, color, & customer profile
Directed all Color Standards and created this page with Gates.
Directed all Color Standards and combinations. Created this page with Gates.
Worked on Image Selects (all found images from curated room I presented) with Gates.
Directed all Color Standards and created this page with Gates.
title. Charlotte Russe Brand Book
date. 2018
description. re-brand | created & partnered with CR brand book with cross functional partners/vendors | all palettes, final edits, & hero shot images confirmed by myself & co-managers/directors
achievement. brand book for company, color, direction, branding, & customer profile
Brand Development: Created 4 Archetype's to hit target market of Charlotte Russe. Archetype 1 "Femme" Archetype Explanation
Brand Development: Created 4 Archetype's to hit target market of Charlotte Russe. Archetype 1 "Femme" Style Icons
Brand Development: Created 4 Archetype's to hit target market of Charlotte Russe. Archetype's styled 4 ways: How she shows up when wearing trends (Neon)
Brand Development: Created 4 Archetype's to hit target market of Charlotte Russe. Archetype 1 "Femme" Archetype Explanation
title. Charlotte Russe Customer Profile
date. 2018
description. re-brand | CR deep dive presentation & deck | created voice, study, decks, & profile based on quantitative/qualitative research | led & participated in customer/competitive company surveys & studies
achievement. new demographic as well as customer personality
title. Charlotte Russe Holiday 2018 Brand Video
date. 2018
description. brand video | collection, products, trend, color, print & pattern, & styling (all models CR corporate employees)
achievement. created brand video yearly with Trend Team presented to company yearly
title. Charlotte Russe Holiday 2017 Brand Video
date. 2017
description. brand video | collection, products, trend, color, print & pattern, & styling (all models CR corporate employees)
achievement. created brand video yearly with Trend Team presented to company yearly